Current Issue : April-June Volume : 2023 Issue Number : 2 Articles : 5 Articles
Counterfeiting and piracy have become global twin problems of immense magnitude. They jeopardize the image-building efforts of corporate organisations, governments and businesses. Universally, they pose a serious threat to the public perception, growth and smooth running of the beauty and cosmetics industry. Therefore, the study examined the application of public relations (PR) in the beauty and cosmetics industry and how usable it is to curb counterfeiting and piracy in Nigeria. Cultivation theory serves as the foundation of the study. Respondents were purposively selected and the survey research design was adopted for data collection. The result revealed that product launches and makeup fairs are the main public relations activities with which beauty and cosmetics companies deal with the challenges of counterfeiting and piracy. It also showed that billboards, Instagram and Twitter, are the dominant media used for creating public awareness and pushing brands out to various publics. The study concluded that public relations is a useful tool in influencing the thoughts of the public and curbing piracy in Nigeria’s beauty and cosmetics industry. Accordingly, the study recommends that the government should establish regulatory bodies to monitor and reprimand perpetrators of piracy in the beauty and cosmetics industry. Also, beauty and cosmetics companies need to trademark their brands and sensitize their publics to the side effects of using fake beauty products....
The study determined the effect of efficiency of logistics outsourcing on productivity of the selected manufacturing companies in Southwestern, Nigeria. These were with a view to providing information on the effect of logistics outsourcing on productivity of the selected manufacturing companies in Southwestern, Nigeria. The study adopted a descriptive survey design. Primary data on variables such as haulage, storage and facilities were obtained through the administration of questionnaire to respondents. The population of the study comprised six hundred and twenty (620) senior managers, middle level officers and supervisors who were employees of the selected food manufacturing companies in Lagos, Oyo and Ogun states Southwestern, Nigeria. Sample size of two hundred and sixty (260) employees of manufacturing companies in South western, Nigeria was selected for the study using Taro Yamane’s formula. Data obtained for the study were analysed using tables, percentages and regression analysis. Result from the study showed that logistics outsourcing (t = 31.977, p < 0.05) had significant effect on productivity of manufacturing companies in the Southwestern Nigeria. The study concluded that logistics outsourcing had significantly enhanced productivity of manufacturing companies in the Southwestern Nigeria....
Today, the Food and Beverage (F&B) sector focuses more on using innovative marketing technologies to introduce their products and enhance their company's image. However, consumer adoption technology of products or services continues to be a challenge for the marketer in the market. This is because consumers are more attracted to using new technology to get information and buy products through online or digital marketing platforms. The primary purpose of this research is to examine the use of innovative marketing technology in Malaysia. The study will focus on one specific Food and Beverage marketer: MAMEE-Double Decker (M) Bhd. In the context of Malaysia, the competitive environment has driven MAMEEDouble Decker (M) Sdn. Bhd. to adopt an aggressive promotional strategy to gain market share. This research also aims to investigate the factors influencing the adaption of Innovative Marketing Technology and its impact on the F&B sector in Malaysia. This study adopts qualitative methodology through in-depth interviews with the selected participants, providing insights and understanding of the complex phenomena in the company. The outcome of this study demonstrates that the effectiveness of innovative marketing technology within business practices ensures the company remains sustainable and competitive. Future studies employing a longitudinal approach extending to other small and medium enterprises would enrich the marketing technology context. This study is essential as it can be used as a guide for businesses in the Food and Beverage sector. Innovation is one of the critical solutions for companies to remain and succeed in increasingly competitive markets in Malaysia....
Bangladeshi consumers are increasingly concerned about their hair care, nutrition, health, and lifestyle. Their increased interest in shampoo reflects their increased hair and health consciousness. As a result, the shampoo market has grown in Bangladesh overall market growth, and the availability of many shampoo brands induces customers to consider various purchasing preferences and decisions. Also, the hyper-competition among global and local companies induces marketers to work hard to attract new customers and retain existing ones. Therefore, the study aims to determine the factors influencing women consumers’ preferences for a global shampoo brand. This study used a quantitative research design based on primary data. The primary data was collected from a survey among the women consumers of global shampoo brands through a structured questionnaire containing nine factors determining consumers’ preferences. The statistical techniques of mean and standard deviation were used to analyze the study’s findings. The results indicate that among the nine factors the study examined, buyers consider functionality, brand image, quality, and price to be the most significant when choosing a global shampoo brand. The study’s findings have substantial policy implications for global marketers that want to customize their marketing plans....
Procurement is the key link to determine the quality and cost of products, and the purchaser is the important person responsible for this key link. It is particularly important to ensure that purchasing personnel take the first pass of Tal product quality and cost. The article mainly selects the purchasing personnel from the aspects of knowledge, ability and personal moral quality, urges them with reasonable and effective performance appraisal, and manages the purchasing personnel with strict and standardized inspection and management system, so as to expect the good performance of the purchasing personnel’s work duties....
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